You've tried the solutions. Spent the money.
And you're still NOT SEEING THE RESULTS YOU WANT.
Referral, podcast, or an email from me: however you found us, here's what I know. You're successful on paper. The book, the conference stages, a few podcast interviews already under your belt. What you want now more than anything is authority. That's where we come in. BUT...
We don't do discovery calls. How we work, what we charge for, what we've produced, and who we're wrong for is all right here. More at thepodcastpitchingsociety.com if you want it. Our Decision Calls are only for experts ready to seriously decide whether they're ready to invest in dominating their industry.
30 MINUTES / NO PITCH DECK / VISIBILITY AUDIT + GAMEPLAN
WATCH FIRST / 2 MINUTES
A short look at how we turn one interview into authority your buyers can find, trust, and act on.
AS SEEN ON
01 / READ THIS BEFORE YOU BOOK
What a decision call actually is
Most agencies run a discovery call, then a proposal call, then a follow-up call, and three weeks later you still haven't started. We compressed that. Everything you'd normally learn across those calls is on this page. Read it, watch the interviews, then book if you're serious.
ALREADY KNOW ENOUGH? TAKE THE SLOT.
WHAT THIS CALL IS
A working session on your positioning and where your authority gap actually sits.
A straight conversation about what an engagement with us would look like for your business.
Pricing, terms, timeline, and start date, discussed openly.
A decision at the end. Yes, no, or a specific reason to wait.
WHAT THIS CALL IS NOT
An introduction to the agency. That's what this page is for.
A free strategy session to take back to your team and implement alone.
A pitch deck walkthrough.
The first of four calls before anything happens.
The Referral Trap
Your credibility is trapped in a closed circuit
You have the receipts. You have the case studies. Your clients call you a genius behind closed doors. But in the wider market? You are relying on a closed circuit of word-of-mouth. When your best clients refer you, it's an easy close. But when the referrals slow down, you are left fighting for attention in a noisy space where lesser experts are out-marketing you.
It is infuriating to watch unqualified peers secure stages, book podcasts, and win authority simply because they are louder, while your proven framework remains a best-kept secret.
The solution is not to hustle harder on social media. It is to step outside your closed circuit and position your expertise on platforms that borrow trust from established audiences. You need to be the guest they cannot afford to ignore.
Here is the part most experts miss. Buyers no longer decide from a single touchpoint. They search your name, they read what other people said about you, they check whether your point of view holds up in long-form. Increasingly, so do the AI tools they ask for recommendations. If your expertise isn't documented anywhere those searches land, you are functionally invisible to everyone outside your referral circle.
03 / THE METHOD
The Bankable Authority Framework™
It's the level where your ideas are not just heard, they are trusted and acted on. We build it in three moves, and we build it before a single pitch goes out.
01 / STAND
What you believe that your industry isn't saying clearly
Your sharpest, most ownable perspective. We call these your Visibility Power Points™. They are the reason the right buyer leans in and the wrong one opts out. Most consultants have never had to do this work because everyone who hired them already knew them.
02 / STORY
The proof that makes the stand credible
Client results, lived experience, the moments that show your method working. We structure these for conversion rather than inspiration, so a stranger listening in their car understands exactly what you do and who you do it for.
03 / SELL
The bridge from perspective to revenue
Where the conversation naturally leads. We build the path from your point of view to your offer so listeners move toward working with you without you sounding like a commercial.
04 / WHY THIS CHANNEL
Podcast guesting is authority architecture
A podcast interview is not a post that disappears in an afternoon.
TRUST TRANSFERS
You borrow a relationship the host already built
Forty-five to ninety minutes of uninterrupted attention from people who chose to listen. The host's credibility carries over to you before you say anything.
IT COMPOUNDS
Recency and repetition build authority
One appearance is a data point. Twelve appearances saying the same core ideas is a position in the market. Buyers start hearing your name in more than one place, which is when they start believing it.
IT'S DISCOVERABLE
Transcripts are structured data for trust
Episode pages, show notes, and transcripts get indexed. That's how people searching your name find substance, and how AI search tools learn to cite you when someone asks for an expert in your space.
What happens once you're in
This is a sequence and the order matters. It's the reason our placements convert instead of just racking up download numbers.
01
Positioning intensive
We excavate your stand, define your Visibility Power Points™, and build the language that makes your expertise legible to someone who has never heard of you. Nothing gets pitched until this is sharp.
02
Right-fit research
Our team spends ten to twenty hours a month finding shows whose audiences match your actual buyer, not your industry broadly. You approve the list before we pitch a single host.
03
Done-for-you pitching and follow up
We write every pitch, send every pitch, and chase every follow up. You're copied on what you want to see and left out of what you don't.
04
Scheduling handled
When a host says yes, we book it directly on your calendar. You show up and talk.
05
Interview prep
A focused session tied to your upcoming appearances. What you're there to say, what you're there to sell, and how to leave the audience primed. These sessions get honest about the real fear underneath being seen, and clients tell us they're the most valuable hour of the month.
06
Content from every episode
Each appearance becomes short-form video with captions, a promotional email, and an SEO blog post. An interview without distribution decays. An interview with distribution builds a searchable body of work your buyers can find on their own.
07
ROI tracking dashboard
Which shows drove traffic, which episodes produced inquiries, what the work is actually returning. Real numbers rather than a feeling that it's working.
08
A dedicated account manager
One person owns your account and knows your goals, your offer, and your voice. You have a contact, not a ticket queue.
06 / THE COMPARISON
Why this isn't a booking agency
Plenty of firms will get you on podcasts. The question is what happens after.
Where they start
MOST BOOKING AGENCIES AND PR FIRMS
THE PODCAST PITCHING SOCIETY
Where they start
MOST AGENCIES
Take your existing bio and start pitching immediately.
PPS
Build your stand, story, and sell first. Your message is engineered to convert before any host hears your name.
Show selection
MOST AGENCIES
Volume lists sorted by download count or genre.
PPS
Ten to twenty hours of research a month on shows where your specific buyer is listening. You approve every list.
What they measure
MOST AGENCIES
Number of bookings and audience reach.
PPS
Traffic, inquiries, and what each placement produced, on a dashboard you can see.
After the episode
MOST AGENCIES
You're on your own to promote it.
PPS
Every episode becomes reels, a promotional email, and an SEO blog post, so the interview keeps working.
Your preparation
MOST AGENCIES
A prep doc, if that.
PPS
Monthly prep sessions covering messaging, delivery, and the honest work of being on the record.
07 / ON THE RECORD
Hear Carrolee in the room
Recent appearances on other people's shows.
SPEAK YOUR WAY TO CASH PODCAST
How to Become Podcast Rich
Carrolee sat down with Ashley Kirkwood to talk all things podcast guesting, and gives specific tips on how to become a better guest.
POWERFUL MARKETERS
Podcast Guesting: The Smarter Way to Build...
Carrolee sits with Mari-Liis Vaher and explains and why podcast guesting is one of the most powerful ways to grow visibility.
BRAND RESCUE
The Real Value To Being on Podcasts
Carrolee sat with Whitney and talked all things visibility, authenticity, and how to actually get results from being a guest on podcasts.
09 / IN THEIR WORDS
Don't take my word for it
CLIENTS, ON CAMERA, ON WHAT CHANGED.
CLIENT TESTIMONIAL
Dr. Erin Wilson
CLIENT TESTIMONIAL
Sheila Phicil
CLIENT TESTIMONIAL
La Tonya Roberts
CLIENT TESTIMONIAL
Katrice A. Miller
READY TO BE THE NEXT ONE ON CAMERA?
08 / CLIENT PLACEMENTS
Clients we placed, live and on the record
Every client lands three or more shows every month of their engagement.
These are episodes we researched, pitched, prepped, and booked.
Sheila Phicil / Care More Be Better
How Tech Can Fix The American Healthcare System
DR. ERIN WILSON / BRAVE WOMEN AT WORK
Rest to be a Strategic Leader
DR. APOLLO EMEKA / GROWTH HACKING CULTURE
The Problem Isn't 'What' but 'How'
CATRINA CRAFT / SALES POP
How to Stop Overpaying the IRS and Build Real Wealth
DR. ERIN WILSON / MINDSET MASTERY MOMENTS
High Performers Use This Secret Weapon
YOUR NAME BELONGS ON THIS WALL.
10 / HONEST FIT
Who this works for, and who it doesn't
The call is as much us qualifying the fit as it is you. If the right column describes you, save yourself the thirty minutes.
This is built for you if
- + You're a consultant, coach, fractional executive, or agency owner with at least five years of proven results and a clear offer.
- + Your clients love you and almost nobody outside your network has heard of you.
- + Referrals are your primary lead source and you know that ceiling is real.
- + You've been passed over for a stage, a contract, or a panel by someone with fewer receipts.
- + You want to be invited to things rather than always chasing them.
- + You can commit to showing up for interviews consistently for the length of the engagement.
- + You can make a buying decision on the call, or you're bringing whoever can.
This is not for you if
- – You're still figuring out your offer or who you serve.
- – You want a following rather than a pipeline.
- – You're looking for one interview to change everything.
- – You want someone to talk for you. We handle research, pitching, positioning, and content. You do the talking.
- – You aren't ready to say something specific enough that some people disagree with it.
- – You're booking to gather information with no intention of deciding this quarter.
11 / BOOK THE CALL
Answer a few questions first
The questions take about three minutes. They let us come to the call with something useful instead of a discovery script, which is how we get from hello to a decision inside thirty minutes.
What we cover
Your positioning, where your buyers actually are, and what a placement plan would need to produce to be worth it. Then pricing and terms, openly.
What you leave with
A decision. If it's a yes, a start date. If it's a no, the specific angles you should be leading with anyway.
What it costs
The call is free. The engagement is not, and we'll give you the real number on the call rather than in a follow-up email.
THE DECISION CALL
Questions people ask
Why is it called a decision call?
Because that's what we want you to walk out with. This page and our full site give you everything you'd normally get from a discovery call, so the thirty minutes can go toward your actual situation and a real answer. Yes, no, or a specific reason to wait.
What if I'm not ready to decide on the call?
Then read this page again first and book when you are. We'd rather you come once, prepared, than three times, browsing. If someone else signs off on the budget, bring them.
Do you guarantee placements?
We book clients on a minimum of three podcasts every month of the engagement, and we keep working until we do. We have a 100% success rate doing exactly this for every client we've worked with, across more than 500 placements.
I hired a PR firm before and it didn't work. Why would this be different?
Most PR retainers get you a mention and call it a result. We start with positioning rather than pitching, we only target shows where your buyer is already listening, and we turn every episode into content that keeps working after the interview ends. You also see the numbers on a dashboard rather than taking our word for it.
Do I need a big audience or a book?
No. Hosts book guests who make their audience smarter, not guests with follower counts. What you need is a specific point of view and results that back it up. If you have those, we can make them legible to the right rooms.
How much of my time does this take?
Approving your show list, one prep session a month, and the interviews themselves. We handle research, pitching, follow up, scheduling, and the content that comes out of each episode.
What if I'm not a natural on the mic?
Most of our clients aren't at the start. That's what the prep sessions are for. We work on your introduction, your talking points, how to stay on message without sounding rehearsed, and the real fear underneath being on the record. Clients regularly call this the most valuable part of the engagement.
How quickly do results show up?
Bookings start early. Authority takes longer, because it's built through repetition and recency rather than a single appearance. Clients typically see inbound interest build as episodes stack and the content from them starts getting found.
What does this cost?
It depends on the engagement length and scope, and we go through it on the call once we know what you actually need. If it isn't a fit financially, we'll tell you during the thirty minutes rather than after.
Do you only work with consultants?
Consultants, coaches, fractional executives, agency owners, and founders are where this works best, because the buying decision runs on trust and the deal sizes justify the work. If you're outside that, bring it to the call and we'll tell you honestly.
Where can I see more before I book?
Our full site is at thepodcastpitchingsociety.com. Everything about our services, our approach, and our client work lives there.
LAST THING
Your voice has the power to move money
Every month you stay in the referral loop, someone with fewer receipts and more conviction takes a room that should have been yours. Thirty minutes and you'll know whether we're the ones to fix that.
OTHER WAYS TO WORK WITH US
If you'd rather start smaller
Some experts want a shorter runway before a full engagement. Others have already earned the appearances and need them working harder. These are the two ways in.
SHORTER RUNWAY
The 6-Week Citable Expert™ Accelerator
A six-week done-for-you engagement. Right-fit research, done-for-you pitching and scheduling, a prep session, your Visibility Power Points™, a professionally designed guest digital pod kit, and the ROI tracking dashboard. The same system, on a shorter clock.
MAKE IT COMPOUND
The Citable Expert™ Multiplier
You've already done the interviews. This turns them into searchable authority. A full authority audit of your site and search presence, site structure work so search and AI systems can crawl and cite you, blog infrastructure, three blogs a month built from your appearances, directory submissions, social content, and a monthly strategy session.
ACCELERATOR
Strategy Intensive
A half-day workshop to architect your complete Stand, Story, Sell methodology. We build your entire pitch strategy together in one sitting.